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Smith & Bradley AR-15 Inspired Ambush Digital/Analog Watch

Posted on August 2nd, 2014 by ar15news

I’ve got to admit, I’ve always been a sucker for a nice watch, but I’m not talking about your super expensive, only wear 5 times a year type watches. I’m a sucker for a watch I can wear every day, all day and has some cool, useful features. That’s why I don’t own a ton of watches. Most watches are lacking in function, not durable enough for daily use and too expensive because of some brand name. Every once in a while I’ll run across a new watch that meets my requirements and I just have to have it, such as the new AR-15 Inspired watch called the Ambush Digital Analog Watch from Smith & Bradley.

Smith Bradley Ambush Digital Analog Watch 1

Smith & Bradley is a well known watch maker that makes some unique watches. Their new Ambush Digital Analog watch is really cool, built for every day use and features some subtle touches that were inspired by my favorite rifle, the AR-15. The bezel is designed to look similar to a 1913 picatinny rail. The Hour Hand has a red dot on the end and the Minute Hand has a hole like an AR-15 rear sight aperture. Once every hour these two hands line up like a front and rear sight. But that’s not where the “coolness” stops.

Smith Bradley Ambush Digital Analog Watch 2

Smith Bradley Ambush Digital Analog Watch 4

The Ambush is a combination Analog and Digital watch that allows you to have have dual time zones, chronograph, alarm, 100 Meter WR and a built in Compass as well. The digital portion has a Blue backlight and the hour and minute hands move out of the way during the digital function so they don’t block any of the digital windows. During compass mode, the Minute Hand points to true North and the Hour Hand shows your current heading. You can watch the video below.

Smith Bradley Ambush Digital Analog Watch 3

The Ambush is made of very high quality components and is very well thought out. The cool part is you can get in on these early like I am going to and save some money. Smith & Bradley have mastered the CrowdFunding marketing with 2 successful KickStarter campaigns already and a very good reputation for making an awesome watch. Just a few days into their current KickStarter campaign for the Ambush Digital Analog Watch and they are already 66% funded and will undoubtedly blow past their $40,000 goal quickly. By supporting the KickStarter campaign and getting in now you will save over $200 off of what will be the retail price once the campaign is over. 

Get more information and fund the Ambush Digital Analog Watch campaign at

*Photo courtesy of Smith & Bradley*

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