Nightforce Optics, Inc., of Orofino, ID, has announced the launch of its redesigned website at  The new site includes easier navigation, extensive product information, and a number of tutorial features.

“Delivering as much information to our customers as possible, within a visually appealing and useful environment, was our goal for the new website,” said Terry L. Eby, marketing project manager for Nightforce.  “We will continue to add new information to the site that will help Nightforce customers in many ways.”

The redesigned site includes detailed information on the products, reticles and technology that have made Nightforce one of the most acclaimed riflescopes in the world among U.S. armed forces, police marksmen, competitive shooters and hunters for the past two decades.  For example, the online Velocity™ Reticle Calculator allows the shooter to interactively explore the application and performance of the unique Nightforce Velocity™ 1000 and Velocity™ 600 reticles, relative to their own rifle’s ballistic profile.

Visitors will find several tutorial videos, such as the one explaining ZeroStop™—a patented mechanical elevation adjustment stop that allows the shooter to instantly return to their chosen zero point, no matter how many adjustments in elevation may have been made.  The site also conveys a wide range of general riflescope knowledge, details on more advanced uses of reticles, and information to help shooters hone their skills, especially at longer ranges. includes photo galleries, product specifications, and a global dealer locator as well.  The new site is online now.

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About Nightforce Optics:

Founded in 1992, Nightforce Optics is celebrating 20 years of bringing the ultimate in riflescopes to military and law enforcement personnel, hunters, and competitive marksmen around the world.  “Rugged. Reliable. Repeatable.™” is how Nightforce products are known among professionals—and those who wish to shoot like a professional.

For many years, Nightforce riflescopes have set an ever-greater standard in combining high-magnification optics with excellent resolution and intelligent illuminated reticle designs, in both first- and second-focal plane configurations.  Shooters of Nightforce Precision Benchrest riflescopes hold more long-range world records than users of any other riflescope.

Nightforce also offers a superb line of rings and mounts, machined to extremely tight tolerances, to complement the precision and quality of their optics.  For more information visit, or contact:

336 Hazen Lane
Orofino, ID 83544
Tel: 208.476.9814
Fax: 208.476.9817
Email: [email protected]

Media contact:
Tom Bulloch
[email protected]